20 calls to action examples that create immediate contacts to leads

20 calls to action examples that create immediate contacts to leads


Creating a strong call to action (CTA) is essential to turning your users into potential customers, but how do you find the perfect call to action? How do you know it’s perfect, and what are some examples of winning calls to action?

If you are trying to create a strong call to action, this framework will help you create a unique call to action optimized for your business.

What is a call to action?

A call to action is when you tell your visitors what action they should take after seeing your content (landing page, popup, blog post, social media advertising, etc.).

If you are thinking of a roadmap along the way of a customer, a call to action puts them on the first step in the buyer’s journey

What makes a call to action great ?

So what’s the best type of call to action?

Unfortunately, there is no one-size-fits-all solution or one perfect formula for all businesses.

Different companies will use different strategies, depending mainly on the buying cycle and the pain points of their ideal customers.

For example, someone selling CRM software is likely to have a completely different call to action than someone selling a $ 10 meal.

A CRM company’s CTA would likely be a delicate question first, such as a quiz, watching a demo video, or viewing a case study. However, a meal service may have a more direct call to action, such as “Order Now” or “Buy Now.”

Nevertheless, there are certainly a few things you can do to improve conversions regardless of the industry or business model. Here are some tips.

Create a strong setup

The CTA goes way beyond the buy button.

The text around the call to action will have a much greater impact on the success of the call than the words on the button itself.

The key to getting your setup ready is knowing what resonates with your audience.

For example, if you sell CRM software, you may want to include case study data and hit a key issue.

An example might look something like this: “Increase your sales in less time. The solution for ten times the quality of lead ”.

Use action words

Your goal is always to get your visitor to take action, so it’s no surprise that you should use verbs in your copy.

For example, some of the most common call-to-action words are:

  • Unlock
  • Join
  • Beginning
  • Begin

Provide instant satisfaction

There are also many fantastic CTAs to give you gratification.

For example, if you are selling heatmap software, the button might say something like “Show my heatmap” instead of a button that says “Go”.

You can also use instant gratification on your configuration copy. As you will see below, OptinMonster has a configuration copy that says “Instantly expand your email list, get more leads and increase your sales.”

Note that achieving instant satisfaction also requires a deep understanding of your audience and their concerns.

Create urgency

Urgency is also key, especially for low-ticket products. For example, adding words like “now” and “today” can increase your conversions.

You can also add timers and inventory counters as needed.

However, if you claim to close an offer, you must close it. If not, your customers will know there is no urgent need.

Make it irresistible

When the perfect candidate appears on your website, your task is to present him with an offer so relevant that there is no need to wonder.

You’ll see this often in upcoming call-to-action examples.

Creating a truly irresistible offer also requires understanding your audience’s woes.

For example, if you are in the business of delivering meals, the serious lead really wants the meal to be delivered to their home the moment it hits your website. So, if your call to action offers a free first meal, it’s okay to accept.

Likewise, if you’re selling mattresses and offering a $ 200 discount on a customer’s first purchase, a serious prospect who really wants a mattress will happily give you an email address for $ 200.

20 types of call-to-action that lead to conversions

Want to review the calls to action that lead to conversions?

While the exact text is entirely up to your audience and business, here are 20 great examples of CTAs to inspire you.

From B2B to B2C, this list has a mix of everything.

Home pages and landing pages

I’ll teach you to be rich

Ramit Sethi is known for his outstanding copywriting, so it’s no surprise that the CTA on his site is also unique.

It offers a wide variety of courses on its website, so instead of targeting your audience with a general page, it encourages them to complete an interactive quiz and then sends them to the content that best fits them.

Despite the fact that his audience has different interests, they share one thing: they want to earn more money, and they do it quickly.

She makes great use of this pain by asking a reflective question and offers a quick solution – in as little as an hour.

Given that his courses typically cost several thousand dollars, his buying cycle is much longer, so he only asks a delicate question with a quiz.

Note that the call to action also uses the action word (start) and the configuration copy delves into the buyer’s ideal personality.

Crazy Egg

Crazy Egg offers heatmapping software for websites.

This call to action also penetrates the buyer’s personality. From the copy, it can be seen that it is aimed at the data driven B2B marketer looking to improve their website immediately.

In addition, they add proof and credibility by saying “300,000 sites are using Crazy Egg.”

The “Show my heatmap” language also provides immediate satisfaction and tells the user exactly what they will get by entering the URL of their website.

By adding a 30-day free trial guarantee, this one of our CTAs example seals your contract for a qualified prospect.


SparkToro is a relatively new tool developed by Moz founder Rand Fishkin. It also comes with a fantastic call to action that is clear and concise.

Considering it’s still a new business, the CTA setup makes it clear what the tool does (discover what it reads, watches etc) and how it can help you (you can get to where they are).

They have a freemium model, so the first step in the buyer’s journey is getting potential customers to try the software and understand how it works – the call to action is to use this tool.

If you are the perfect guide for this product, using this free troubleshooting tool is obvious.

Neil Patel

Neil Patel has tested many calls to action over the years, though he continues to come back to the popular one.

The key to this CTA is its geographic personalization. It’s the only CTA on the list that offers this kind of personalization at a higher level, and it works really well.

In addition, the question eliminates leads that are not suitable for his business as his services help companies drive traffic (among other things).


OptinMonster offers conversion optimization software, so it’s no surprise that they have a killer call to action.

The OptinMonster CTA is one of the few CTAs on the list that has both a convincing copy and convincing graphics.

The picture grabs the attention of the public, and anyone looking to expand their business will have to read the rest of the call to action.

Clear text appeals to B2B customers as it promises to:

  1. Grow your email list
  2. Get more leads
  3. Increase your sales

Finally, the copy offers immediate satisfaction by starting with the word “Immediately.”


Lyft CTA is an excellent example of a CTA for a B2C product / service with a short sales cycle.

While this call to action doesn’t sell your product or service, the value is still simple and clear: you can make money driving your car.

Given the simplicity of the offer and the short purchase cycle, they don’t need any more guarantees or data.

Helix Sleep

This call to action is irresistible to a qualified leader.

If you buy mattresses and come across this site, you will definitely click on it, even if you are not sure yet if you want to do so.

They also offer a silent call-to-action question asking the visitor to take a sleep quiz instead of buying a mattress.

Since they sell relatively expensive luxury mattresses, asking a guest to take a sleep quiz is like inviting someone on a coffee date. It’s not a full commitment, but it gets them used to the brand.

Sales force

Salesforce is one of the few companies that intertwines a case study with a call to action.

It’s brilliant because instead of saying why their product is great, they show how it has generated success for its customers.

The data driven approach to the prospect (20x more property tours) also adds credibility to their brand.

It will also increase the attractiveness of their ideal prospects (people who want CRM to help them generate more leads faster).

In addition, both of their CTA buttons are non-binding. This works well as it increases their chances of getting a “yes” from each visitor.


This product is intended for people who want to improve their health, lose weight and keep fit.

However, many of their clients are beginners. One of the biggest problems for beginners in fitness is the overwhelming amount of information available. Therefore, their product exists to make it easier to get started.

In this one of our call-to-action examples, the call to action reflects the ideal customer profile. It mentions “Fitness start”, which welcomes beginner audiences and establishes the brand as a fitness simplification solution.

The first sentence also applies to leading pain because strong leads for this product often feel that their diet is getting out of control.

Finally, they present three simple things an app can do:

  • Track your calories
  • Break down ingredients
  • Record activities

The copy on the button is also non-binding as it underlines “free of charge”.

Get a reply

Hundreds of different e-mail programs are available, and most of them offer a variety of complex functions.

This call to action is very clear what it offers. Tool for:

  • Send emails
  • Create pages
  • Automate your marketing processes

It is also clear what the client will get. The yellow highlighted part is animated and switches between:

  • Get potential customers
  • Get a sale
  • Develop yourself

by Dash

I know this CTA works because by writing this post and analyzing the CTA DoorDash, I actually placed an order!

The value proposition is very simple: they’ll bring food from your favorite restaurants to your door.

It’s an understandable, inexpensive B2C product with a purchase cycle of around 30 seconds, so they don’t need to offer any guarantees or an alternative configuration copy.

In fact, the fewer buyer distractions, the better the conversions will be.

The CTA for entering a delivery address is attractive (and ultimately what got me hooked) as I wanted to see what restaurants would deliver.

When I saw that I could deliver my food to me immediately and could keep working, it wasn’t easy to pay a few extra dollars to have my food delivered.

Stitch Fix

Stitch Fix takes an interesting take on the CTA. While it is a B2C product, it is also an ongoing commitment and therefore has a slightly longer buyer journey.

This is a relatively new concept that could make CTA more difficult. (If the customer doesn’t understand what you’re offering, a call to action won’t convert.)

Instead of using multiple lines of text to explain what they do, they share a video of a man and woman unpacking their box, trying on their clothes, and shipping the box back.

In this case, the video shows much better how the process works, rather than explaining it with a copy.

The CTA button is also a soft request for the first stop on a customer journey: take a short style quiz.


Sumo has a relatively simple CTA for a B2B product. It takes advantage of the fact that it is a free tool which automatically makes the registration of the perfect customer obvious.

If the fact that the tool is free still hasn’t convinced you to sign up, they also explain that it’s easy to set up (which is a key concern for many e-marketers).

  • install
  • Activate (without coding)
  • Grow

If you have multiple users, enter the number of users. They have the exact number (884,767 pages) in the call to action, which adds credibility.


The quarantine has given people plenty of time to think about other ways to make money online, and the Teachable market is booming.

Their call to action is fairly straightforward and appeals to the audience of relatively new course developers (which is ideal as their software is designed to be user friendly and straightforward).

They also highlight the offer of a free trial and just ask for your email address to get started.


The list of great call-to-action examples wouldn’t be complete without ClickFunnels.

They’re masters of sales, so they clearly have a deadly call to action.

They mainly sell to smaller companies, and a copy of them hits the pain of these entrepreneurs.

First, most new entrepreneurs can’t hire a large tech team and just want a simple solution that turns visitors into customers.

In addition, they add a video to the page that automatically plays when you land on the page and basically shows how the product works, rather than explaining it in a call to action.

Finally, the freemium offering includes a soft request to use the software for free.

They also use more urgency than most of the other calls to action on this list, with “now” listed twice and other words such as “fast” to encourage action.

Remember that while pressure may work well for some products, be aware of your brand.

For example, if you offer fertility services, putting pressure on someone to make an appointment will make your brand image insensitive.

However, this works for ClickFunnels as most entrepreneurs consider themselves actors.


If a visitor sees a call to action on your home page and then tries to exit, consider using the exit popup.

The exit popup should also contain a strong call to action that will convince the visitor to stay nearby or at least give you information that will allow you to redirect (e.g. email address).

Here are some great examples of call-to-action in popup windows.

Love me

Adore Me offers a highly compelling B2C CTA in popup.

First, they create a really urgent need thanks to the timer at the top. In addition, it gives you the discount you will get (this is a hefty discount, not just 10%).

Then there is a guarantee (free replacements) and in the end they make a copy on the buttons very convincing.

Most CTAs have a button that says “Buy Now.” However, this language implies that the customer will be spending money to buy something that can make you feel guilty.

Therefore, this “Unblock My Listing” call to action suggests that the customer will be saving money, which actually takes the visitor away from the pain.

It is also more refreshing than similar, tired versions like “Get My Offer” or “Use My Offer”.

In addition, the close deal button uses reverse psychology to induce a sense of guilt for wasting money.


HelloFresh has an interesting CTA pop-up.

Rather than asking the visitor to sign up or do something, they offer a fun interactive experience that then guides them to the first step in the customer journey.

If your visitor is not interested in your first CTA, you can offer him a different experience.

Note that they are also collecting a lead, so if the client leaves the game after playing the game, HelloFresh can still redirect them.

In addition, they use a similar inverse psychology that Adore Me uses – the button that wants the person to click suggests gaining value, while the exit button suggests losing value.

Tim Ferriss

Tim Ferriss also offers an attractive CTA pop-up.

Most of the visitors to his website are interested in Tim himself, so offering a download with 17 questions that changed his life engages your audience.

Again, a great call to action is not about getting your audience to do something. Rather, it’s about offering what they want – which is right in all of these call-to-action examples.


YouTube promotes their Premium subscription, and it has been their pop-up for quite some time.

Considering they haven’t changed it in a while, it’s safe to assume that it converts really well.

The reason it probably converts so well is because it’s a very simple offer (you won’t see the ads) and the call to action reuses reverse psychology.

The trial skip button makes the customer feel pain (leaving something free on the table), while the continue button gives the same sense of relief (getting something for free).


While this call to action might not be similar to the others on the list, I thought it was quite creative and decided to add it.

When you land on the Starbucks website, you must accept their cookies. However, when you click on the accept button, a sneaky popup will appear.

It is also very helpful as it allows visitors who want to place an order online to quickly move on to the ordering process.

Create, test and repeat

Have these examples of calls to action inspired you to take action now?

Continue testing different CTAs, experimenting with different copies of your configurations, and even consider adding media and images.

Nobody becomes an amazing copywriter overnight, but a deep understanding of the client’s pain points and pleasure will help you in the right direction.